Over the years,
our product range has been trusted by
consumers worldwide
We started our journey as a small firm in the mid 2000’s. With the abundant blessings of God almighty, we continue to grow safe. With the trust of our valuable clients we are growing as one of the biggest Chemical dealers in South India that manufacture Liquid Starch, detergent powder & other cleaning products. Over the years, we have increased our product range to include a wide range of household and commercial cleaning products to better serve our clients. We know our customers are our greatest asset and we work hard to exceed their expectations in everything we do. We strongly believe in developing a customer-centric approach, as we continue to develop our products that cater to the needs of our customers.
Founder
Late. Joy Dominic Kalaparambil established and laid the foundation of Whitegoose under the brand name of Amala Chemicals, which has become one of the largest chemicals dealers in south India today. It was through his futuristic vision and strong business acumen that Amala Chemicals continue to create history in the chemical industry.
We are dedicated to our customers by providing exceptional personal care and home cleaning products across South India. We continue our reputation for excellence and customer satisfaction by maintaining our focus on our core vision and mission.
Our Vision
We are constantly working to establish ourselves as the most respected and sought after industry leader that manufactures personal care and home cleaning products in India.
Our Mission
We are committed to provide high quality personal care and home cleaning products that exceeds the expectations of our customers at affordable prices.
Our Values
Respect
Taking time to understand and value each customer and respecting their choices.
Responsibility
Acting with integrity towards our staff, our customers, the community and the environment.
Diversity
We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our firm succeed. So we encourage healthy debate and differences of opinion.
Excellence
Always strive to provide the best quality products.
Integrity
To act with honesty, openness and do what we say we will do.
